About

I’m Rushang Patel, and this is my corner of the internet.

I used to think I’d grow up to be a superhero. That didn’t pan out. These days my cape is a laptop screen, and my superpower is figuring out why a website ranks where it does, or why it suddenly vanishes into the void. It’s not exactly cinematic, but it does pay the bills.

What I thought my career would look like.

I studied computer science. I did data entry. I wrote product descriptions. I churned out long blog posts. Somewhere along the way, I landed in SEO. Looking back, it feels less like a carefully planned path and more like a series of side quests I didn’t realize were connected. Coding taught me how systems think. Spreadsheets trained my patience. Writing forced clarity. E-commerce made everything painfully real.

When all the random side quests finally add up.

Today, I work as an SEO Associate at Performics India, part of Publicis Groupe. SEO is the day job. This blog is where I get to play. I write about search engines, AI, and the odd ways technology reshapes language. Sometimes I write about none of that at all.

This isn’t a polished “expert” blog. It’s closer to a notebook. I test ideas here. I get things wrong. I circle back, rethink them, and jot everything down before it slips away. Some posts dive deep into algorithms. Others are just thoughts that refused to stay quiet.

If you’ve made it this far, welcome to the mess. It’s SEO, writing, AI, and a lot of curiosity, all stitched together by someone who still believes “I don’t know” is a perfectly acceptable place to start.